Franschhoek relaunches Cap Classique Route
Monday, 19 November, 2012
Franschhoek Wine Valley
Regarded as one of South Africa’s leading Méthode Cap Classique (MCC) producing areas, the Franschhoek Wine Valley relaunched its MCC route, adding a few more producers to its already celebrated line up.
The Valley, renowned for producing outstanding Méthode Cap Classiques, has a total of 18 producers, which includes newcomers Grande Provence, Plaisir de Merle and La Motte.
Franschhoek has been challenging other wine-producing areas in South Africa, with great strides in quality in recent years, and is proud to have many of the most innovative and progressive producers in the country among its wineries. The winemakers responsible for producing these superb MCC’s range from Old World to New World thinking, resulting in a diverse range of wines.
The relaunched route extends from Backsberg all the way through to Franschhoek Pass Winery, the home of Morena, giving visitors to the area an all round experience of what Franschhoek has to offer. To ensure that visitors are kept up to date with what’s happening in the Valley Brand Franschhoek has launched its unique series of QR codes. These codes afford visitors immediate access to interesting Franschhoek information, ranging from the route, food, wine, lifestyle and so much more.
‘We’re thrilled with the new additions to our Franschhoek Cap Classique Route, allowing us the opportunity to offer our visitors so much more, making it worth their while to turn a day visit into an overnight or weekend experience,’ says Franschhoek Wine Valley CEO Jenny Prinsloo.