Genuine consumer demand for low alcohol wine

Friday, 4 January, 2013
Rupert Millar at The Drinks Business
There is apparently a growing market for low alcohol wine as part of a wider desire to live more healthily.
Speaking at the Alcohol in Moderation conference, Neil Mariola of Accolade Wines was talking about the development of Banrock Station and Stowells Light.

He quoted 2010 research from Mintel which showed that, among those questioned, health concerns were up 5% on 2009, while in 2007 some 62% of consumers were said to be looking for healthier products a figure that had risen to nearly 75% in 2010.

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