New direction for customer research in South Africa

Tuesday, 9 October, 2012
Wine Business Solutions
Wine Business Solutions has just launched “Taking the Direct Route 2012”, the first ever study of the key parameters as they relate to the development of direct to customer business by the South African Wine industry.
By simply taking the survey after following this link, participating companies can get 75% off the price of the finished report (R500 rather than the full R2000) Note that a list of terms and definitions in downloadable from the survey page.

WBS guarantee to keep all information gathered as part of the survey in utmost confidence. Only aggregated results will be discussed in the final report.

“We’ve had a great early response from our client base but we want to extend the opportunity to participate as widely as possible so as to generate to most reliable sample.

It’s a very easy exercise to complete and we hope that as many wine businesses as possible will take the chance to understand how they perform competitively and as compared other markets, a number of which we are also benchmarking.” - Peter McAtamney, Principal Wine Business Solutions.