The relevance of informal Wine Clubs in South Africa in the establishment and marketing of new wine brands

Friday, 5 October, 2012
Sandy Harper
Informal Wine Clubs are a feature of the South African Wine Industry but limited information is available about these clubs in terms of their footprint, profile, expertise and their wine purchase behaviour.
As part of her Cape Wine Master's thesis, Sandy Harper is conducting a consumer study, targeting Wine Clubs as a collective entity, to establish the relevance and potential of these Wine Clubs in their ability to market and build new wine brands on the one hand, and on the other hand, how the Wine Industry can better forge mutually beneficial networks with these Clubs.

Participants stand a chance of winning great prizes which include a South African Wine Course for 6 people, a Food & Wine Course for two people, or a Blaauwklippen experience for 6 club members on the Estate.

Please follow the link below to complete the survey . 

Your opinion matters.
Your opinion matters.

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