The seal is displayed on wines that after rigorous auditing have been found to conform to the Wine and Agricultural Industry Ethical Trade Association (WIETA) code of fair labour practices.
Durbanville Hills global marketing manager Deidre Samson, said so many of the cellar’s products qualified for the seal at this early stage as its small member network formed a tightly knit group that shared the same enlightened principles of employment practices.
The seal is granted to individual wines and their detailed histories can be traced in full on the internet, using the unique number appearing on the seal.
The ethical seal is modelled on South Africa’s sustainability seal, developed to promote awareness of the production integrity followed at every stage of the supply chain from vineyard to bottle.