Wednesday, 23 August, 2017
South African Brandies Need Story-telling to Grab International Imagination
As one of Europe’s leading experts in spirits, Bernhard Schäfer knows a marketing challenge when he sees one. Schäfer, from Nuremberg in Germany, was in South African to judge the spirits section of the Michelangelo International Wine and Spirits Competition and was asked about the challenge facing South African brandies in the international market-place.
Michelangelo Wine and Spirits