Has Chinese wine market hit rock bottom?

Friday, 21 January, 2022
Vino Joy News, Natalie Wang
China's imported wines are going on a downward spiral in 2021 and market outlook for 2022 is not looking brighter.

China’s imported wine sector continued to decelerate on the back of already weakened imports from 2020, sending worrying signs that the prospects for imported wines are getting increasingly dimmed in the world’s sixth biggest wine market, as wineries bemoan the doors to the vast market is gradually closing.

The latest data showed that the country’s wine imports in the first 11 months of 2021 weakened further on 2020’s low comparing base.

From January to November, imported wines declined by 0.3% in volume to 388.6 million liters but overall value slid further by 13.7% to RMB 9.87 billion (US$1.54 billion) over the same period in 2020. The decline worsened especially towards the second half of the year where flare-ups in economically well-off regions including Fujian and Guangdong provinces, and northern China prompted tightened social distancing measures that curbed on-premise wine sales.

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Has Chinese wine market hit rock bottom?
Has Chinese wine market hit rock bottom?

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