Buying and selling wine doesn't get any easier!

Thursday, 19 March, 2020
Judy Brower |
In response to the impact of COVID-19, it is ever more necessary to have systems in place to facilitate online sales. We at are pleased to report that our Direct to Consumer solution for wineries has been running successfully for 5 months, and currently launching a new wine shop every day!

Consumers are constantly looking for the easiest, cheapest, simplest way to buy their favourite wines, and producers need an efficient and powerful sales arm which does not cost them a fortune.'s new Direct to Consumer/Wine Club or Trade solution, called CellarDirect, is ticking all those boxes.

Since launching in Oct 2019, we have brought 9 winery's shops online and another 4 coming soon. Not only is it quick to set up, but once running, makes life really simple for the producer, and consumers can buy directly from the producer at cellardoor prices.  Delivery to the customer is quick, easy and safe. See more HERE on our policies and procedures for the office and deliveries.

We set up the secure Shop - eg - which can be customised for wine club members with different products and discounts easily loaded.

Transparency is really important, with the producer having full access to all the sales info and customer purchase history, making it really easy to re-sell according to purchasing behaviour, and monitor price points and geographic and cultivar favourites. handles the SEO, merchandising, payments, fraud-checking, customer liaison and logistics. All the producer needs to do is keep the price list up to date, prep the wines for collection and keep an eye on the reports we provide. There is a powerful CRM system to re-engage with their customers and wine club members.

We are pleased to present the wineries' online shops we have launched thus far and as we are getting them up and running very quickly - this list will be growing daily: (in alphabetical order)

  1. Aaldering
  2. Avontuur
  3. Edgebaston
  4. Elgin Vintners
  5. Kaapzicht
  6. Le Belle Rebelle
  7. Mellasat
  8. Painted Wolf
  9. Remhoogte 
  10. Signal Hill Wines (coming soon)
  11. Spider Pig Wines
  12. Stellenrust
  13. The Garajeest Wines
  14. Upland Organic (coming soon)
  15. Wildekrans
  16. Zevenwacht

So, if you are a winery and wanting a quick, efficient and effective solution to sell your wines to your customers, wine clubs or trade... just give us a call on 021 851 2737 or email or