Gary Vaynerchuk - Do What You Love
Filmed at a Web 2.0 Expo 2008, Vaynerchuk mentions how he developed his work ethic at his family owned liquor store, which provided him with the discipline to turn his Wine Library TV videos into a huge success. That, in turn, provided him with the ability to build a business advising others on building platforms and brand identity.
Humorous, energetic and insightful, Vaynerchuk offers valuable advice about life and work in this talk. His words include:
“Listen to your users, but care about your user base. You have to look in the mirror and say, what do I want to do every day for the rest of my life? Do that! I promise you can monetize that…Hustle is the most important word. Ever.”
He also speaks about how it is easier today to build brand identity than ever before, because we are no longer constrained by large media outlets.
“We are sitting where the gatekeepers are no longer in control…You need to build brand equity. You have to do what you love…The only way to succeed now is to be completely transparent. Everything is exposed.”
“How do you get money to do what you love? You don’t. You position yourself to succeed. You start to build your equity and your brand after hours. Everyone has time. Stop watching [TV]!”
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