Tuesday, 16 October, 2018
Business Insider, Elizabeth Mamacos
And this upward curve doesn’t look to be slowing soon, mostly thanks to millennials who prefer the cheaper and more portable packaging. It is also more economical: you don’t have to buy a whole bottle if you only want one or two servings.
Graham Veysey, founder of MANCAN, the first exclusive wine-in-a-can company in the US, told Business Insider South Africa that he thinks the future is very promising. “MANCAN has been experiencing serious year-after-year growth with placements at major retailers throughout the US.
Buyers who ‘didn’t get it’ three years ago have come around and now are can evangelists,” he said.
There are now more than 100 canned wine brands in the US, and wine producers in Australia are also getting on board. The Australian brand Innocent Bystander released a canned wine this year, despite their failure to get the same product started in the market five years ago.
“In markets like the USA, wine in cans has seen significant adoption over the last couple of years and I think Australian wine lovers are now ready to get on board. There has been a significant shift in the level of acceptance from the wine trade,” Mat Janes, head of Innocent Bystander, told Business Insider South Africa.
“The main resistance that needs to be overcome...click here to read the full article.