The offset tool was created by Wesgro, in conjunction with For Love of Water (FLOW), as part of its campaign to encourage tourists to continue to visit the Cape, and be water conscious when doing so.
The My Water Footprint Tool, allows visitors to the Cape to calculate their daily water usage, and then to offset this usage by donating money to water conservation projects.
By doing this, visitors to water-scarce destinations, such as Cape Town will not only be incentivised to check their usage when making use of this tool but will also play a part in the water-wise solution.
Wesgro CEO, Tim Harris commented: “Cape Town and the Western Cape - Africa's leading tourist region - is coming back stronger from its severe drought, and the joint response from government, business and the tourism industry is emerging as best practice for promoting ‘water-wise tourism’ in the face of climate change. This new online tool is yet another way our destination is leading in this effort."
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