Europe non-alcoholic market could grow to €15.4bn

Tuesday, 26 March, 2024
The Drinks Business, James Evison
The Europe non-alcoholic wine and beer market size reached €8.6bn in 2023 as consumers continued to buy into the category.

According to research by The International Market Analysis Research and Consulting Group (IMARC), the overall market is expected to hit €15.4bn by 2032, with a growth rate of 6.56% during the period from this year until then.

The group’s study analysed processes, raw materials, packaging type, distribution channels, and how the sector was growing within both the on- and off-trade. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

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