WSTA addresses low- and no-alcohol category ‘confusion’

Three documents have been put together by the WSTA in collaboration with its members, including both producers and retailers, in a bid to clear-up confusion over the marketing, labelling and production of low- and no- wines and spirits.

The first two documents, the WSTA marketing guide for alcohol alternatives and guidance on labelling of low and no ‘spirit’ alternatives, have been published with the third guide on low and no wine alternatives to follow shortly. According to the association, the guides are the first of their kind, and focus on drinks that contain a maximum of 0.5% ABV and are marketed at adults. It aims to address confusion in the trade for products below 0.5%

Following much confusion in the trade over products below 0.5% the guide clears up how to correctly promote and place these products in a socially responsible way. The second guide on labelling low and no spirit alternatives is the second edition of WSTA guidance originally published in 2021.It builds on the previous advice and sets out pragmatic solutions to conflicting legislative requirements.

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